P1000™ Motorcycle Diagnostics Tool
Snap-on® Collateral Package Design
The Client
Snap-on® Diagnostic Tools
420 Barclay Blvd,
Lincolnshire, IL 60069The Idea
Snap-on® asked In.cite Studio to design a cutting-edge diagnostic tool collateral and advertising to unveil their first tool created specifically for motorcycles: the P1000.
The Target
The design needed to speak to service station owners who specialize in motorcycles. This audience would primarily include master mechanics with a real passion for motorcycles and an understanding of motorcycle culture.
The Deliverables
- Lifestyle and product photoshoot
- Product and software packaging
- Brochure, Collateral, Posters
- Print and digital advertising
- Print management
Concept Development
We create several concepts so our clients have plenty of options to realize THEIR VISION for the project.
Next Steps
In this phase, we refined the artwork, developing the logos, graphics, and typefaces into award-worthy complete designs. For this job, we also lined up the photoshoot with our expert business partners, art-directed, and managed the printing process.
Final Art
Snap-on® was extremely happy with the final deliverables and grateful for the ease with which our multi-faceted team executed the process. Our primary focus is always on how we can make the job easier for our customers, while delivering the most creative, intriguing, and industry-relatable artwork possible
