GROOVZ® gets ready for retail with packaging that stands out against the competition.
GROOVZ® Package Design
The Client
Groovz Audio
USAThe Marketing Expert
Felicia Jayes of Willow Beauties brought this project to us. Felicia’s expertise is in bringing lifestyle brands to retail stores, putting them in front of the hottest buyers in the market.
The Idea
Popular on home shopping channels, Groovz® Audio wanted to make a move to retail. Our task was to position their earbuds to stand out amid a sea of audio products. Groovz’s differentiator is its variety of lifestyle patterns designed to appeal to different target groups.
The Target
Starting in airport retail, Groovz is well-suited for the traveler who has forgotten or lost their earbuds. Whether you are a sophisticated business traveler or a parent who needs an affordable set of buds for a child’s flight entertainment, Groovz is the right fit!
Soon, Groovz will appear in popular retail stores across the USA.
The Deliverables
- Boxed Packaging
- Packaging would also be used to kick off an overall brand look and feel
- Social Media Assets
Concept Development
We create several concepts so our clients have plenty of options to realize THEIR VISION for the project.
Next Steps
The client had a difficult time choosing just one concept, so we refined the two they thought would work best for the retail display environment and appealed most to them. In this case, the client had specific products in stock and asked that we focus on the patterns of those existing products.
Final Art
Groovz decided on a concept that prominently showcased both the earbuds and the charger to reinforce how the custom patterns and the actual box contents align. We designed the box with an opening flap so the shopper can see the product through a window and read the feature story.
