The owner of two franchise grocery locations updates their look with farm-fresh signage that embraces their small-town roots.
Quality Foods Grocery Signage
The Client
Quality Foods
Wisconsin Rapids, WisconsinThe Idea
Marketing expert Charissa Lager of Media Works asked In.cite Studio to help her client update and organize her Quality Foods store signage for a more modern look.
The Target
Quality Foods has been a staple of high-quality groceries in Wisconsin Rapids for decades. Their customers include proud hometown locals and summer visitors who come to slow down and enjoy a calmer getaway lifestyle.
Customers come for the grade-A food selection and the small-town charm.
The Deliverables
- Retail signage design
- Website update
- Quality Perks program logo design signage
Concept Development
We began by discussing the store’s history and goals with the marketing team and the owner. Overall, they desired a hand-crafted look that integrated custom illustrations into the designs. We then developed two rough vision board concepts to help the client choose a direction for the color palette and style.
Next Steps
After the preferred direction was chosen, we began creating art for the various store departments. Each sign featured custom farm-to-table-style illustrations.
Final Art
This project is still in progress; we will post the final store look once the signage has been hung in each store.
As part of the project, we also gave them a website facelift and designed their logo and collateral for their quality perks coupon program.
