Peninsula Music Festival Brand Identity

The rebranding of a world-class, historical orchestra in Door County, Wisconsin

The Client
Peninsula Music Festival
Ephraim, Wisconsin
The Idea
Peninsula Music Festival (PMF) sought a brand identity that would reflect the world-class quality, experience, and tradition of this historic orchestra.

The Target
The design needed to respect and help draw audiences that appreciate the finer points of classical and historic musical entertainment. A serious goal of this project would be to further establish the festival’s tradition, honor its history, and resonate with repeat ticket buyers as well as new and younger patrons.
The Deliverables
- Logo
- Stationery
- Iconography
- Website

Concept Development

We create several concepts so our clients have plenty of options to realize THEIR VISION for the project.

Next Steps

In this phase, we refined the chosen concept, defined the color palette, expanded the design into a collateral package, and began developing the website and creating supporting graphics for the brand.

Before

New Design

Final Art

The client was extremely happy with their new logo and website. We are never done with a job until the client is completely in love with their new brand identity. It is a representation of their life passion, and we want them to feel proud of what we have created together.

Stationery Package